Privacy Policy
At Pro-Choi, accessible at pro-choi.com, we are deeply committed to protecting your privacy and safeguarding the personal data entrusted to us. This Privacy Policy outlines how we collect, use, disclose, and protect personal information in compliance with applicable data protection laws—particularly the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the California Consumer Privacy Act of 2018 (“CCPA”), and similar global frameworks. We believe in transparency and upholding your rights as an individual when it comes to your data.
1. Commitment to Privacy and Data Protection
At Pro-Choi, your privacy is of paramount importance. We uphold the principles of lawfulness, fairness, transparency, purpose limitation, data minimization, accuracy, storage limitation, integrity, confidentiality, and accountability in all our data processing activities. This Policy is designed to explain how we handle personal information in a privacy-first manner and ensure compliance with legal obligations.
2. Scope of This Policy and Data Controller Role
This Privacy Policy applies to all users and customers who interact with our website, pro-choi.com, and associated services. It governs any personal data collected via our digital platforms.
For the purposes of applicable data protection laws, the data controller responsible for your information is:
Pro-Choi
Contact: [email protected]
3. Categories of Data We Process
We may collect and process the following categories of personal data, depending on your interactions with our site:
a) Usage Data
Information relating to your interactions with our site: browser type and version, operating system, device identifiers, IP address, access times, session duration, referring URLs, and website navigational paths.
b) Account Data
Data provided during registration or when updating user profiles: full name, postal address, email address, and phone number.
c) Profile Data
Preferences such as product interests, account settings, purchase history, and behavioral patterns inferred from interactions with our services.
d) Communication Data
Details of communications with Pro-Choi: emails, support inquiries, complaint submissions, and messages through onsite contact forms.
e) Technical Data
Information about your access devices: device type, OS version, screen resolution, language settings, and system configuration data relevant to site access.
f) Transaction Data
Records of purchases and payments: order contents, payment confirmations, delivery addresses, payment methods (though no payment card data is stored), and billing information.
g) Preference Data
Marketing and communication preferences, consent choices, and subscription or opt-in history for newsletters or targeted campaigns.
4. Legal Bases for Data Processing
We process your personal data under several legal bases, including:
– Consent: When you have given express permission for us to process your data for specific purposes (e.g., marketing communications).
– Contractual necessity: To fulfill contracts entered into with you, such as processing your orders and delivering purchased goods.
– Legal obligation: Where processing is necessary to comply with legal or regulatory requirements.
– Legitimate interests: For purposes such as website improvement, fraud prevention, or customer service, provided these do not override your rights and freedoms.
5. Your Rights
Under GDPR, CCPA, and other applicable laws, you may exercise the following rights regarding your personal data:
– Right of Access: You can request access to the personal data we hold about you.
– Right to Rectification: You may ask us to correct any data that is inaccurate or incomplete.
– Right to Erasure: Also known as the “right to be forgotten,” you can request deletion of personal data under certain circumstances.
– Right to Restriction: You may request that we restrict processing of your data under specific conditions.
– Right to Data Portability: Upon request, we will provide a copy of your personal data in a structured, commonly used, and machine-readable format.
– Right to Object: You may object to processing based on our legitimate interests or to data used for direct marketing.
– Right to Withdraw Consent: Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing based on consent before withdrawal.
To exercise any of your rights, please contact us at [email protected].
6. Security Measures
Pro-Choi implements robust technical and organizational measures to protect your personal data. These include:
– End-to-end encryption of data in transit and at rest
– Logical access controls with role-based authorization
– Regular vulnerability and penetration testing
– Secure backup systems and disaster recovery protocols
– Staff confidentiality agreements and privacy training
7. International Data Transfers
We may transfer your personal data to jurisdictions outside of the European Economic Area or your jurisdiction of residence. In such cases, we employ appropriate safeguards, including Standard Contractual Clauses approved by the European Commission or reliance on service providers certified under recognized data protection frameworks, to ensure adequate protection of your data.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Data retention timeframes are defined as follows:
– Account and Profile Data: retained for the duration of the account plus five years
– Transactional Data: retained for seven years for legal and tax compliance
– Communication and Support Data: retained for three years
– Cookie and Technical Data: retained for up to 13 months unless anonymized sooner
9. Cookie Policy
We use cookies and similar technologies to enhance your experience on pro-choi.com. These include:
– Essential Cookies: Necessary for site functionality and access to secure areas.
– Functional Cookies: Remember your preferences and settings across visits.
– Analytics Cookies: Collect aggregate site usage and performance data to improve services.
– Performance Cookies: Help us understand navigation patterns, page visits, and error tracking.
10. Cookie Management and User Choice
To comply with GDPR and CCPA, we provide users with options to manage cookie preferences through a cookie banner upon first visit. Users can opt in or out of non-essential cookies at any time by accessing their cookie settings on the website. Most browsers also allow you to manage cookie behavior at the system level.
11. Children’s Privacy
Our services are not directed toward children under the age of 13. We do not knowingly collect or solicit personal data from anyone under 13. If you believe a child has provided personal data without parental consent, please contact us immediately at [email protected], and we will take steps to delete such data promptly.
12. Policy Updates and User Notifications
We reserve the right to update or amend this Privacy Policy as necessary to reflect changes in our practices, technologies, or legal requirements. Where material changes are made, we will notify registered users via email or prominent in-site notifications.
13. Contact Us
If you have any questions, complaints, or inquiries regarding this Privacy Policy or how we process your personal data, please contact:
Email: [email protected]
Website: pro-choi.com
We are committed to ongoing compliance with data protection and privacy regulations and dedicated to resolving any privacy-related concerns in a respectful and timely manner.