Privacy Policy
1. Introduction
At Pro Choi (pro-choi.com), we take your privacy seriously and are committed to protecting the personal data you share with us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information in accordance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection regulations. Our goal is to handle your data with transparency and accountability, ensuring a high standard of privacy and security throughout your interactions with our website and services.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all users of pro-choi.com and related services. The data controller responsible for processing your personal information through this website is Pro Choi. For any inquiries or concerns related to this policy or data handling practices, you may contact us at [email protected].
3. Categories of Data Processed
We may collect, use, store, and transfer the following categories of personal data:
– Usage Data:
Includes information about how you interact with our website, such as pages viewed, IP address, browser type, operating system, device identifiers, session data, and activity logs.
– Account Data:
Includes information you provide when creating an account or placing an order, such as your full name, billing and shipping address, email address, and phone number.
– Profile Data:
Includes preferences, purchase history, browsing behavior, feedback, and product interests that help us tailor your experience on pro-choi.com.
– Communication Data:
Includes records of communication with us through forms, customer service interactions, emails, or chat messages, as well as support-request history.
– Technical Data:
Includes device type, operating system, language settings, screen resolution, time zone, browser settings, and other configuration data used to optimize your user experience.
– Transaction Data:
Includes details regarding your purchases, order history, payment methods, delivery information, and billing records.
– Preference Data:
Includes consent for marketing communications, subscription preferences, and information about your interest in specific products or services.
4. Legal Bases for Processing
We process your personal data only when we have a valid legal basis to do so. These legal bases include:
– Legitimate Interests:
Where necessary for the operation, administration, improvement, and security of our website and services.
– Contractual Necessity:
Where processing is required to fulfill our contractual obligations to you, such as processing transactions or delivering orders.
– Consent:
Where you have explicitly given us permission to process your data, such as for marketing purposes or optional cookies.
– Legal Obligation:
Where processing is required to comply with applicable laws or regulatory requirements.
5. Your Rights
As a data subject, you have the following rights under GDPR and CCPA:
– Right of Access:
To request access to the personal data we hold about you.
– Right to Rectification:
To request correction of inaccurate or incomplete data.
– Right to Erasure:
To request deletion of your personal data, subject to legal and contractual obligations.
– Right to Restriction:
To request a temporary or permanent ban on processing your data under certain conditions.
– Right to Data Portability:
To receive your personal data in a structured, commonly used, and machine-readable format and to transmit those data to another controller.
You may exercise any of these rights by contacting us at [email protected]. We will respond to all valid requests in accordance with applicable laws.
6. Security Measures
We implement robust technical and organizational measures to protect your personal information, including:
– Data encryption in transit and at rest;
– Controlled access to systems and data on a need-to-know basis;
– Regular security audits and vulnerability assessments;
– Ongoing staff training on data protection and privacy standards;
– Routine data backups and system resilience protocols.
7. International Transfers
If your personal data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place. This includes reliance on standard contractual clauses approved by the European Commission and compliance with local privacy frameworks to maintain the protection of your data across borders.
8. Data Retention
We retain personal data only for as long as it is necessary for the purposes for which it was collected. Specifically:
– Account and profile data are retained while the account remains active;
– Transaction and financial data are retained in accordance with fiscal and legal obligations (typically 7 years);
– Communication and support data are kept for up to 3 years for service quality and dispute resolution;
– Preference and marketing data are kept until you revoke your consent;
– Usage and technical data are retained for analytics for a period of up to 24 months.
Upon the expiration of the relevant retention periods, data will be securely deleted or anonymized.
9. Cookie Policy
We use cookies and similar technologies to enhance your browsing experience and gather analytics regarding website usage. The types of cookies used on pro-choi.com include:
– Essential Cookies:
Required for basic website functionality and security features.
– Functional Cookies:
Improve website usability, such as remembering preferences and settings.
– Performance Cookies:
Gather anonymous data for website performance optimization.
– Analytics Cookies:
Collect data for traffic analysis and usage trends, often via third-party tools like Google Analytics.
10. Cookie Management and Compliance with GDPR & CCPA
You have control over your cookie preferences at all times. On your first visit to pro-choi.com, you will be presented with a cookie banner allowing you to accept all, reject non-essential, or customize your preferences. You can modify these preferences at any time via your browser settings or our Cookie Consent Manager.
Under CCPA, California residents may opt out of the sale or sharing of personal information. Pro Choi does not sell your personal data; however, certain third-party analytics services may constitute “sharing” under the CCPA. You may opt out by adjusting cookie settings or contacting us.
11. Special Protections for Children Under 13
We do not knowingly collect or solicit personal information from individuals under the age of 13. If you are under 13, please do not use or provide any information on pro-choi.com. Parents or legal guardians who believe their child has provided personal information without consent are encouraged to contact us at [email protected] so we may promptly delete such data.
12. Policy Updates & User Notifications
We reserve the right to update this Privacy Policy to reflect changes in our practices, legal obligations, or user expectations. Updates will be posted on this page, and where relevant, we will notify users through email or prominent notice on pro-choi.com. Continued use of the website constitutes your acknowledgment of the updated terms.
13. Contact
If you have questions or concerns about this Privacy Policy or our data processing practices, please contact us at:
Email: [email protected]
We are committed to ensuring your privacy rights are respected and your data is processed in full compliance with GDPR, CCPA, and other applicable regulations.
Thank you for trusting Pro Choi with your personal information.